Additions to the Website Maintenance Program
About a month ago Benson Communications installed Google Analytics on the U4 website. Google Analytics is an application that allows owners to look at and monitor the traffic that goes to their website. It has a lot of graphics, maps, and detail on each and every visitor. This is a tool we had installed on a few websites before now and it is giving U4 a very good understanding of what pages people are looking at and what they are not looking at. Not only do we get that snap shot; but we can now design around what they are clicking on. Google Analytics is used on many web pages around the world, and there is a good chance that of all the sites you visit on a daily basis employs this application. The data is very limited about the user, the most detail you can get about the user is basically where they are located at a city level, what browser they use, and screen resolution. The data provided mostly tells the webmasters what data is being looked at and maybe how to improve the data. Furthermore, this gives the site owners data like “are customers even viewing my website”. Many Web Development companies charge thousands of dollars for this integration. Benson includes Website Analytics with every website as a part of our Website Maintenance Program FOR FREE! Just another way Benson Communications is striving to serve our Website Maintenance Program Customers Better!
